'Just as beautiful' is a bi-monthly magazine who offers articles on fashion, cooking and lifestyle and the first one for curvy women (plus size-women). This magazine was launched in October 2010 but it has existed since 2007 and it has many readers. The special thing of the magazine is that they never used traditional thin models and photographs aren't modified.
Sue Thominson, the editor, wants to transmit an important message promoting the self-acceptance: "you don't need to change your body or be thin to be happy". But the magazine also received bad comments: health experts said it promoted obesity, other said it created a division between thin and plus size-women. To answer, the editor said the magazine published articles on all types of women and it doesn't say thin women are ugly, but they are just as beautiful as fat women.
